Trend forecasting in fashion is not about guessing what people will wear next season. It is the skill of reading cultural signs before they become visible in stores. FashionUnited notes that brands now have more access to trend information through social media, AI, digital platforms, and data, but the real challenge is interpretation. What It Is In simple terms, trend forecasting in fashion is the process of predicting future styles, colors, fabrics, shapes, moods, and consum